Search Engine Optimization is fundamental to digital marketing. As we know, billions of people search for trillions of keywords on Google. So, keywords are the key to success in digital marketing these days. Google is also improving its algorithms day by day to provide exact data against users’ keywords. There are almost 200+ SEO factors that are deeply noticed by Google Spiders, and on the basis of these factors, your web pages get ranked and your website will have more traffic without investing in getting ranked on Google. According to your niche, you must chase your competitors and continue working on off-page SEO and on-page SEO too. Experts use many authentic and advanced tools for optimizing your content and work on all the important points that Google considers for the ranking of websites.